{"id":697,"date":"2009-12-26T01:48:52","date_gmt":"2009-12-26T03:48:52","guid":{"rendered":"https:\/\/www.kadunew.com\/blog\/?p=697"},"modified":"2015-05-09T22:06:38","modified_gmt":"2015-05-10T00:06:38","slug":"meta-tag-description","status":"publish","type":"post","link":"https:\/\/www.kadunew.com\/blog\/seo\/meta-tag-description","title":{"rendered":"Meta Tag Description"},"content":{"rendered":"
\"Meta<\/a>
Meta Description<\/figcaption><\/figure>\n

Respons\u00e1vel pela descri\u00e7\u00e3o da p\u00e1gina que \u00e9 mostrada nos resultados das buscas, a meta de descri\u00e7\u00e3o n\u00e3o possui um fator no ranqueamento do site nos mecanismos de busca como Performance do Site<\/a>, palavras-chaves<\/a>, links<\/a>, etc. Contudo, \u00e9 um peso importante para SEO, j\u00e1 que influencia na chamada para o usu\u00e1rio clicar e visitar sua p\u00e1gina.<\/p>\n

Essa Meta Tag serve para descrever o conte\u00fado de uma p\u00e1gina<\/strong>, por isso, \u00e9 fortemente recomendado que cada p\u00e1gina tenha sua pr\u00f3pria descri\u00e7\u00e3o e que o texto seja interessante para convencer o usu\u00e1rio a acessar seu site, logo… fa\u00e7a um texto bem convidativo.<\/p>\n

\nExistem casos em o buscador decide mostrar outro conte\u00fado, e n\u00e3o a descri\u00e7\u00e3o informada na meta description<\/em>.\n<\/div>\n

Importante saber que n\u00e3o possu\u00edmos controle total sobre como ou quando isso acontece. Ou seja, O Google pode decidir montar sua description utilizando trechos do conte\u00fado do site, caso ele n\u00e3o encontrar nada mais relevante no conte\u00fado, o Google mostra a descri\u00e7\u00e3o informada na meta description<\/p>\n

Dentro da meta description voc\u00ea deve inserir um texto que conven\u00e7a o usu\u00e1rio a entrar nessa p\u00e1gina. Ela deve prender o m\u00e1ximo a aten\u00e7\u00e3o do usu\u00e1rio, mas cuidado, seja honesto ao descrever suas p\u00e1ginas, n\u00e3o descreva coisas que sua p\u00e1gina n\u00e3o contenha. Jamais engane os usu\u00e1rios e os rob\u00f4s dos sites de pesquisa.<\/p>\n

Dicas para cria\u00e7\u00e3o de uma meta tags description<\/h2>\n
    \n
  • Cada p\u00e1gina deve ter sua pr\u00f3pria meta description.<\/li>\n
  • Fa\u00e7a um texto convidativo<\/li>\n
  • Use palavras-chave em suas descri\u00e7\u00f5es.<\/li>\n
  • Use no m\u00e1ximo 150 caracteres, mais que isso os principais sites de pesquisa (exemplo: Google, yahoo..)ocultam o restante do texto.<\/li>\n
  • Procure passar uma descri\u00e7\u00e3o concisa, passando logo a ideia que deseja. Descreva com precis\u00e3o.<\/li>\n
  • Procure usar a forma imperativa (ao inv\u00e9s de escrever voc\u00ea comprar\u00e1, escreva, compra…, ao inv\u00e9s de escrever voc\u00ea aprender\u00e1, escreva, aprenda…).<\/li>\n<\/ul>\n

    Um forte abra\u00e7o a todos e at\u00e9 a pr\u00f3xima!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Respons\u00e1vel pela descri\u00e7\u00e3o da p\u00e1gina que \u00e9 mostrada nos resultados das buscas, a meta de descri\u00e7\u00e3o n\u00e3o possui um fator no ranqueamento do site nos mecanismos de busca como Performance do Site, palavras-chaves, links, etc. Contudo, \u00e9 um peso importante para SEO, j\u00e1 que influencia na chamada para o usu\u00e1rio clicar e visitar sua p\u00e1gina. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-697","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"\nMeta Tag Description<\/title>\n<meta name=\"description\" content=\"Meta description n\u00e3o possui um fator no ranqueamento do site, contudo influ\u00eancia na chamada para o clique do usu\u00e1rio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kadunew.com\/blog\/seo\/meta-tag-description\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta Tag Description\" \/>\n<meta property=\"og:description\" content=\"Meta description n\u00e3o possui um 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