{"id":3537,"date":"2015-04-16T09:56:34","date_gmt":"2015-04-16T12:56:34","guid":{"rendered":"https:\/\/www.kadunew.com\/blog\/?p=3537"},"modified":"2015-04-23T18:12:38","modified_gmt":"2015-04-23T21:12:38","slug":"paginacao-e-seo","status":"publish","type":"post","link":"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo","title":{"rendered":"Pagina\u00e7\u00e3o e SEO"},"content":{"rendered":"<p>Quando temos muito conte\u00fado em uma mesma p\u00e1gina \u00e9 comum usarmos pagina\u00e7\u00e3o. Onde o usu\u00e1rio tem que clicar num link para ir para a pr\u00f3xima p\u00e1gina ou voltar para p\u00e1gina anterior. Mas agora, como o Google trata a pagina\u00e7\u00e3o?<\/p>\n<p>Informar sua pagina\u00e7\u00e3o aos mecanismos de busca \u00e9 algo simples de resolver. Podemos <strong>indicar sobre a pagina\u00e7\u00e3o<\/strong> atrav\u00e9s da tag <em>link<\/em> no <em>head<\/em> do HTML das p\u00e1ginas. Na tag <em>link<\/em> indicamos qual ser\u00e1 a pr\u00f3xima p\u00e1gina e a anterior. Isso \u00e9 \u00f3timo para SEO porque os mecanismos de busca entender\u00e3o essas p\u00e1ginas como sendo uma s\u00f3.<\/p>\n<figure id=\"attachment_3651\" aria-describedby=\"caption-attachment-3651\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.kadunew.com\/blog\/wp-content\/uploads\/2015\/04\/paginacao-seo.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kadunew.com\/blog\/wp-content\/uploads\/2015\/04\/paginacao-seo.png\" alt=\"Exemplo de pagina\u00e7\u00e3o\" width=\"300\" height=\"86\" class=\"size-full wp-image-3651\" \/><\/a><figcaption id=\"caption-attachment-3651\" class=\"wp-caption-text\">Exemplo de pagina\u00e7\u00e3o<\/figcaption><\/figure>\n<p>Por exemplo, na p\u00e1gina inicial de um blog que tenha pagina\u00e7\u00e3o, vamos usar a tag <em>link<\/em> para indicar qual \u00e9 a pr\u00f3xima p\u00e1gina da pagina\u00e7\u00e3o. Fizemos isso atrav\u00e9s do atributo <em>rel<\/em> com o valor <em>next<\/em>, al\u00e9m do <em>href<\/em> onde indicamos o endere\u00e7o da pr\u00f3xima p\u00e1gina.<\/p>\n<pre class=\"brush: xml; title: HTML; notranslate\" title=\"HTML\">\r\n&lt;link rel=&quot;next&quot; href=&quot;https:\/\/www.kadunew.com\/blog\/page\/2&quot; \/&gt;\r\n<\/pre>\n<p>O C\u00f3digo abaixo mostra um exemplo do atributo <em>rel<\/em>. Nesse caso esse c\u00f3digo seria da p\u00e1gina de n\u00famero dois de uma pagina\u00e7\u00e3o. Note que o <em>rel=&#8221;prev<\/em>&#8221; indica a p\u00e1gina anterior, ou seja, a p\u00e1gina inicial. J\u00e1 o <em>rel=&#8221;next&#8221;<\/em> indica a pr\u00f3xima p\u00e1gina da pagina\u00e7\u00e3o, ou seja, a p\u00e1gina tr\u00eas.<\/p>\n<pre class=\"brush: xml; title: HTML; notranslate\" title=\"HTML\">\r\n&lt;link rel=&quot;prev&quot; href=&quot;https:\/\/www.kadunew.com\/blog&quot; \/&gt;\r\n&lt;link rel=&quot;next&quot; href=&quot;https:\/\/www.kadunew.com\/blog\/page\/3&quot; \/&gt;\r\n<\/pre>\n<p>Adicionando esse c\u00f3digo, os buscadores entender\u00e3o o conte\u00fado das diferentes p\u00e1ginas como sendo um \u00fanico resultado.<\/p>\n<p>Se voc\u00ea utiliza <a href=\"https:\/\/www.kadunew.com\/blog\/category\/wordpress\">WordPress<\/a>, muitos plugins de SEO por padr\u00e3o j\u00e1 trazem isso configurado, um exemplo \u00e9 o <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">WordPress SEO by Yoast<\/a>.<\/p>\n<h2>Adicionando a tag link sem plugin<\/h2>\n<p>Voc\u00ea pode utilizar a fun\u00e7\u00e3o abaixo dentro do arquivo <em>functions.php<\/em> do seu tema.<\/p>\n<pre class=\"brush: jscript; title: Fun\u00e7\u00e3o 1=WordPress rel=next; notranslate\" title=\"Fun\u00e7\u00e3o 1=WordPress rel=next\">\r\nfunction cor_rel_next_prev_pagination() {\r\n  global $paged;\r\n  if ( get_previous_posts_link() ) { ?&gt;\r\n  &lt;link rel=&quot;prev&quot; href=&quot;&lt;?php echo get_pagenum_link( $paged - 1 ); ?&gt;&quot;&gt;\r\n  &lt;?php\r\n  }\r\n  if ( get_next_posts_link() ) { ?&gt;\r\n  &lt;link rel=&quot;next&quot; href=&quot;&lt;?php echo get_pagenum_link( $paged + 1 ); ?&gt;&quot;&gt;\r\n  &lt;?php\r\n  }\r\n}\r\nremove_action('wp_head', 'adjacent_posts_rel_link_wp_head');\r\nadd_action('wp_head', 'cor_rel_next_prev_pagination');\r\n<\/pre>\n<p>Curta a p\u00e1gina do <a href=\"https:\/\/www.facebook.com\/pages\/Kadunew-Artigos-e-tutoriais-sobre-Web-Design\/787883281258323\" title=\"Artigos e tutoriais sobre Web Design\" target=\"_blank\">blog kadunew<\/a> no Facebook. Siga-me no Twitter: <a href=\"http:\/\/twitter.com\/kadunew\" rel=\"nofollow\">@kadunew<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando temos muito conte\u00fado em uma mesma p\u00e1gina \u00e9 comum usarmos pagina\u00e7\u00e3o. Onde o usu\u00e1rio tem que clicar num link para ir para a pr\u00f3xima p\u00e1gina ou voltar para p\u00e1gina anterior. Mas agora, como o Google trata a pagina\u00e7\u00e3o? Informar sua pagina\u00e7\u00e3o aos mecanismos de busca \u00e9 algo simples de resolver. Podemos indicar sobre a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-3537","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pagina\u00e7\u00e3o e SEO<\/title>\n<meta name=\"description\" content=\"Melhore o SEO do seu site. Utilize a META link para mostrar aos buscadores o conte\u00fado da sua pagina\u00e7\u00e3o como sendo um \u00fanico resultado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pagina\u00e7\u00e3o e SEO\" \/>\n<meta property=\"og:description\" content=\"Melhore o SEO do seu site. Utilize a META link para mostrar aos buscadores o conte\u00fado da sua pagina\u00e7\u00e3o como sendo um \u00fanico resultado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo\" \/>\n<meta property=\"og:site_name\" content=\"KADUNEW\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-16T12:56:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-23T21:12:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kadunew.com\/blog\/wp-content\/uploads\/2015\/04\/paginacao-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"86\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kadu Oliveira\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kadu Oliveira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo\",\"url\":\"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo\",\"name\":\"Pagina\u00e7\u00e3o e SEO\",\"isPartOf\":{\"@id\":\"https:\/\/www.kadunew.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kadunew.com\/blog\/wp-content\/uploads\/2015\/04\/paginacao-seo.png\",\"datePublished\":\"2015-04-16T12:56:34+00:00\",\"dateModified\":\"2015-04-23T21:12:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.kadunew.com\/blog\/#\/schema\/person\/07b2297c4825efbd1e9f2a1018926b05\"},\"description\":\"Melhore o SEO do seu site. Utilize a META link para mostrar aos buscadores o conte\u00fado da sua pagina\u00e7\u00e3o como sendo um \u00fanico resultado.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo#primaryimage\",\"url\":\"https:\/\/www.kadunew.com\/blog\/wp-content\/uploads\/2015\/04\/paginacao-seo.png\",\"contentUrl\":\"https:\/\/www.kadunew.com\/blog\/wp-content\/uploads\/2015\/04\/paginacao-seo.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.kadunew.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\/\/www.kadunew.com\/blog\/category\/seo\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pagina\u00e7\u00e3o e SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kadunew.com\/blog\/#website\",\"url\":\"https:\/\/www.kadunew.com\/blog\/\",\"name\":\"KADUNEW\",\"description\":\"Artigos sobre Front-End e Programa\u00e7\u00e3o web\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.kadunew.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.kadunew.com\/blog\/#\/schema\/person\/07b2297c4825efbd1e9f2a1018926b05\",\"name\":\"Kadu Oliveira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.kadunew.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/780660fded589936b30467c54c99d51a?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/780660fded589936b30467c54c99d51a?s=96&r=g\",\"caption\":\"Kadu Oliveira\"},\"sameAs\":[\"https:\/\/www.kadunew.com\/blog\"],\"url\":\"https:\/\/www.kadunew.com\/blog\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pagina\u00e7\u00e3o e SEO","description":"Melhore o SEO do seu site. Utilize a META link para mostrar aos buscadores o conte\u00fado da sua pagina\u00e7\u00e3o como sendo um \u00fanico resultado.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo","og_locale":"pt_BR","og_type":"article","og_title":"Pagina\u00e7\u00e3o e SEO","og_description":"Melhore o SEO do seu site. Utilize a META link para mostrar aos buscadores o conte\u00fado da sua pagina\u00e7\u00e3o como sendo um \u00fanico resultado.","og_url":"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo","og_site_name":"KADUNEW","article_published_time":"2015-04-16T12:56:34+00:00","article_modified_time":"2015-04-23T21:12:38+00:00","og_image":[{"width":300,"height":86,"url":"https:\/\/www.kadunew.com\/blog\/wp-content\/uploads\/2015\/04\/paginacao-seo.png","type":"image\/png"}],"author":"Kadu Oliveira","twitter_misc":{"Escrito por":"Kadu Oliveira","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo","url":"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo","name":"Pagina\u00e7\u00e3o e SEO","isPartOf":{"@id":"https:\/\/www.kadunew.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo#primaryimage"},"image":{"@id":"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo#primaryimage"},"thumbnailUrl":"https:\/\/www.kadunew.com\/blog\/wp-content\/uploads\/2015\/04\/paginacao-seo.png","datePublished":"2015-04-16T12:56:34+00:00","dateModified":"2015-04-23T21:12:38+00:00","author":{"@id":"https:\/\/www.kadunew.com\/blog\/#\/schema\/person\/07b2297c4825efbd1e9f2a1018926b05"},"description":"Melhore o SEO do seu site. Utilize a META link para mostrar aos buscadores o conte\u00fado da sua pagina\u00e7\u00e3o como sendo um \u00fanico resultado.","breadcrumb":{"@id":"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo#primaryimage","url":"https:\/\/www.kadunew.com\/blog\/wp-content\/uploads\/2015\/04\/paginacao-seo.png","contentUrl":"https:\/\/www.kadunew.com\/blog\/wp-content\/uploads\/2015\/04\/paginacao-seo.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.kadunew.com\/blog\/seo\/paginacao-e-seo#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kadunew.com\/blog"},{"@type":"ListItem","position":2,"name":"SEO","item":"https:\/\/www.kadunew.com\/blog\/category\/seo"},{"@type":"ListItem","position":3,"name":"Pagina\u00e7\u00e3o e SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.kadunew.com\/blog\/#website","url":"https:\/\/www.kadunew.com\/blog\/","name":"KADUNEW","description":"Artigos sobre Front-End e Programa\u00e7\u00e3o web","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kadunew.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.kadunew.com\/blog\/#\/schema\/person\/07b2297c4825efbd1e9f2a1018926b05","name":"Kadu Oliveira","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.kadunew.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/780660fded589936b30467c54c99d51a?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/780660fded589936b30467c54c99d51a?s=96&r=g","caption":"Kadu Oliveira"},"sameAs":["https:\/\/www.kadunew.com\/blog"],"url":"https:\/\/www.kadunew.com\/blog\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/www.kadunew.com\/blog\/wp-json\/wp\/v2\/posts\/3537"}],"collection":[{"href":"https:\/\/www.kadunew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kadunew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kadunew.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kadunew.com\/blog\/wp-json\/wp\/v2\/comments?post=3537"}],"version-history":[{"count":14,"href":"https:\/\/www.kadunew.com\/blog\/wp-json\/wp\/v2\/posts\/3537\/revisions"}],"predecessor-version":[{"id":3733,"href":"https:\/\/www.kadunew.com\/blog\/wp-json\/wp\/v2\/posts\/3537\/revisions\/3733"}],"wp:attachment":[{"href":"https:\/\/www.kadunew.com\/blog\/wp-json\/wp\/v2\/media?parent=3537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kadunew.com\/blog\/wp-json\/wp\/v2\/categories?post=3537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kadunew.com\/blog\/wp-json\/wp\/v2\/tags?post=3537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}